# Media Assets

Use this page to access the complete collection of official Usual Protocol brand assets—logos, token icons, and visual resources—for publications, integrations, partnerships, and community content.

## Brand Kit

All official Usual media assets are available on the dedicated brand kit page:

{% embed url="<https://usual.money/brand-kit>" %}

## What's Included

The Usual brand kit includes assets for the full product suite:

| Asset Category     | Description                                                |
| ------------------ | ---------------------------------------------------------- |
| **Usual Protocol** | Primary protocol logos, wordmarks, and icon variants       |
| **USD0**           | Stablecoin (Liquid Deposit Token) branding and token icons |
| **bUSD0**          | Liquid Bond Token branding (formerly **USD0++**)           |
| **USUAL**          | Governance token logos and icons                           |
| **USUALx**         | Staked **USUAL** token branding                            |
| **sUSD0**          | Savings **USD0** product branding                          |
| **EUR0**           | Euro-denominated stablecoin branding                       |
| **ETH0**           | ETH-denominated product branding                           |

## Usage Guidelines

When using Usual Protocol media assets, follow these guidelines:

* **Do not modify** logos, colors, or proportions (except for standard, proportional scaling).
* **Maintain clear space** around logos and marks—avoid crowding with other visual elements.
* **Use official assets only**—do not recreate, redraw, or approximate Usual logos or token icons.
* **Use the correct product names** in publications and integrations:
  * **USD0** (not “USD Zero” or “USd0”)
  * **bUSD0** (current name for the liquid bond token; formerly **USD0++**)
  * **USUAL** (governance token; all caps)
  * **USUALx** (staked **USUAL**; capital **X**)

## Key Product Names Reference

For accuracy in media and content, use the following naming conventions:

| Product          | Correct Name | Former Name | Type                                     |
| ---------------- | ------------ | ----------- | ---------------------------------------- |
| Stablecoin       | **USD0**     | —           | Liquid Deposit Token (LDT)               |
| Liquid Bond      | **bUSD0**    | **USD0++**  | Liquid Bond Token (LBT)                  |
| Early-Exit Right | **rt-bUSD0** | —           | Recombination token                      |
| Governance Token | **USUAL**    | —           | Revenue-backed governance token          |
| Staked Token     | **USUALx**   | —           | Staked **USUAL**                         |
| Savings Product  | **sUSD0**    | —           | Wrapped yield-bearing **USD0**           |
| Euro Stablecoin  | **EUR0**     | —           | Euro-denominated LDT (in development)    |
| ETH Product      | **ETH0**     | —           | ETH-denominated product (in development) |

> **Note:** The rebrand from **USD0++** to **bUSD0** was implemented under governance proposal **UIP-12**. Update legacy **USD0++** references to **bUSD0** in all new content.

## Contact

For media inquiries, partnership requests, or custom asset needs, reach out through official Usual community channels:

* **Website**: [usual.money](https://usual.money)
* **Documentation**: [docs.usual.money](https://docs.usual.money)
* **Twitter/X**: [@UsualMoney](https://x.com/UsualMoney)
* **Discord**: [Usual Protocol Discord](https://discord.gg/usual)

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