Media Assets

Use this page to access the complete collection of official Usual Protocol brand assets—logos, token icons, and visual resources—for publications, integrations, partnerships, and community content.

Brand Kit

All official Usual media assets are available on the dedicated brand kit page:

Usual Protocolusual.money

What's Included

The Usual brand kit includes assets for the full product suite:

Asset Category	Description
Usual Protocol	Primary protocol logos, wordmarks, and icon variants
USD0	Stablecoin (Liquid Deposit Token) branding and token icons
bUSD0	Liquid Bond Token branding (formerly USD0++)
USUAL	Governance token logos and icons
USUALx	Staked USUAL token branding
sUSD0	Savings USD0 product branding
EUR0	Euro-denominated stablecoin branding
ETH0	ETH-denominated product branding

Usage Guidelines

When using Usual Protocol media assets, follow these guidelines:

• Do not modify logos, colors, or proportions (except for standard, proportional scaling).

• Maintain clear space around logos and marks—avoid crowding with other visual elements.

• Use official assets only—do not recreate, redraw, or approximate Usual logos or token icons.

• Use the correct product names in publications and integrations:

  • USD0 (not “USD Zero” or “USd0”)

  • bUSD0 (current name for the liquid bond token; formerly USD0++)

  • USUAL (governance token; all caps)

  • USUALx (staked USUAL; capital X)

Key Product Names Reference

For accuracy in media and content, use the following naming conventions:

Product	Correct Name	Former Name	Type
Stablecoin	USD0	—	Liquid Deposit Token (LDT)
Liquid Bond	bUSD0	USD0++	Liquid Bond Token (LBT)
Early-Exit Right	rt-bUSD0	—	Recombination token
Governance Token	USUAL	—	Revenue-backed governance token
Staked Token	USUALx	—	Staked USUAL
Savings Product	sUSD0	—	Wrapped yield-bearing USD0
Euro Stablecoin	EUR0	—	Euro-denominated LDT (in development)
ETH Product	ETH0	—	ETH-denominated product (in development)

Note: The rebrand from USD0++ to bUSD0 was implemented under governance proposal UIP-12. Update legacy USD0++ references to bUSD0 in all new content.

Contact

For media inquiries, partnership requests, or custom asset needs, reach out through official Usual community channels:

• Website: usual.money

• Documentation: docs.usual.money

• Twitter/X: @UsualMoney

• Discord: Usual Protocol Discord

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